Details
Role: UX Product Manager
Tools: Figma, Miro, UsabilityHub
Overview
Calificadas is a virtual coach designed to empower Spanish-speaking women in the workplace by helping them develop communication and leadership skills.
In 2021, the team approached me to transform their business idea into a digital product to qualify for investment programs. Through a structured product discovery process, we designed and launched an MVP, enabling Calificadas to secure a spot in the prestigious 18th 500Latam batch.
Research & Product Definition
Collaborated with the client to refine their business idea into a functional prototype.
Conducted user research to identify pain points and key user needs.
Defined product requirements and core features, creating a roadmap for information architecture and user journey design.
MVP Delivery
Refined the initial prototype and developed an MVP, enabling the client to qualify for the 500Latam organizational development program.
Secured early-stage funding and initial product validation.
B2C Launch
Leveraged the funding obtained to develop the first full version of Calificadas App for a B2C business model.
Enhanced features and optimized the user experience for individual users.
Evolution to B2B
Expanded the platform to include a B2B offering, allowing companies to provide the product to their employees.
Designed new features and reorganized the platform to support a broader market.
Project Impact
Enabled the client to access a key early-stage funding program (500Latam), strengthening their organizational structure and securing continued development.
Contributed to the growth of Calificadas from an initial prototype to a functional and scalable platform, achieving market fit validation.
Helped the client establish a solid foundation for their team, business model, and long-term growth.