Calificadas
Calificadas is a virtual coach for Spanish-speaking women in the workplace. It helps them develop communication and leadership skills.
They came to me in 2021 for help turning their business idea into a digital product so they could apply to investment programs like 500Latam.
We worked closely with them on product discovery to define the product they had and what to build. We did many sessions, prototypes, and tests. With the first phase’s results, we designed and launched the MVP fundraising app. Calificadas was selected for the 18th 500Latam batch.
I then helped them set up their tech and product teams.
Outputs &
Key deliverables
Product Strategy
- User Research & Insights Report
- Product Vision & Strategy Documents
- User Stories & Epics for MVP & V1
- Product Roadmap
- Success Metrics & KPIs Definitions
- Team Structure setup and scale plan
Design
- Prototype Elocuencia
- Calificadas MVP
- Calificas V1 (B2C)
- Calificadas Business (B2B)
