Calificadas App
Calificadas is a virtual coach designed to empower Spanish-speaking women in the workplace by helping them develop communication and leadership skills.
In 2021, the team approached me to transform their business idea into a digital product to qualify for investment programs.
I collaborated with them on product discovery, working through workshops, prototypes, and user testing to define their vision and prioritize features. Using insights from this phase, we designed and launched an MVP fundraising app, enabling Calificadas to secure a spot in the prestigious 18th 500Latam batch.
Role
UX Product Manager
- Product Discovery and Definition
- Product roadmap and development strategy
- Team structure setup and scale plan
- UX Design direction
